We envision a world where real-time engagement data transforms digital advertising, empowering publishers, refining advertiser targeting, and upholding user privacy to cultivate a more efficient, effective, and ethical digital ecosystem


At Nucleus, we're redefining the digital landscape, unleashing the potential of real-time engagement across OTT, CTV, and FAST channels. We empower advertisers with unparalleled precision and insights for targeted campaigns while providing publishers with innovative tools to boost engagement, optimize conversions, and maximize revenue


Founded in the innovative corridors of Copenhagen in 2019, Nucleus rapidly ascended as a trailblazer in the publishing realm, driven by a formidable team with pedigrees from Vente Privée, PubMatic, and Magnite. Harnessing our collective firepower in global adtech, e-commerce, and large-scale software platforms, we've been relentless in our mission: to revolutionize publisher analytics with acute, data-driven precision.

In our toolkit, Wordpay stands out as a pinnacle of innovation—a sophisticated paywall software seamlessly integrated with the Nucleus engagement score. This powerful synergy unlocks a treasure trove of strategies, guiding publishers with unparalleled accuracy through the intricate labyrinth of subscriber conversion, retention, and churn. It’s a game changer, and we’re just getting started.

Our journey from Copenhagen’s vibrant start-up scene to global dominance has been nothing short of meteoric. In a strategic leap, we transitioned our headquarters to the dynamic heart of Singapore, establishing a global hub that fuels our exponential growth. Our presence now spans the globe, from the futuristic cityscape of Dubai and the innovation hubs of Stockholm and Melbourne to the relentless energy of New York City.

We're not just growing; we’re exploding onto the global stage, with a relentless pursuit of innovation and excellence that knows no bounds. Every day, we empower publishers worldwide, giving them the tools they need to thrive in the digital age.

This is Nucleus. We’re redefining the future, rewriting the rules, and reshaping the publishing landscape as you know it. Welcome to the revolution. Welcome to exponential growth. Welcome to the future. Welcome to Nucleus.